Black Bear Gaming
Black Bear Computing wanted to create and launch an online brand to sell high quality, high performance gaming PCs.
With Chris’ history in games development, this was a project that we leapt on. Online PC sales are cut-throat but Gaming PCs are one of the last niches where profits can still be made with a differentiated product.
Given that the hard-core gaming community is already well served, our analysis was that we needed to target an older, more affluent audience.
That audience is accustomed to strong, clear design and a simple purchasing experience as typified by Apple Store and this informed the design of the site.
Branding
Bears are powerful, aggressive and robust… everything that you would come to expect from a high quality gaming PC.
Website
In contrast to competitor websites we consciously decided to go for a simple, clean user-experience to appeal to our target market.
Ecommerce
Simple but powerful management is at the core of the eCommerce system, making it simple to change specs and prices.
Download the full Black Bear Gaming – Case Study